FOR IMMEDIATE RELEASE

 

WOMAN-OWNED BUSINESS MARKS 10-YEAR ANNIVERSARY WITH NEW BRAND IDENTITY.

Blu Pagoda LLC is now Collabry: A story of empathetic expertise and collaboration.

 

DES MOINES, IOWA, June 24, 2024 — Blu Pagoda LLC, a consulting and communications collective founded in 2014 by CEO Rachel Formaro, announces the launch of its new brand identity, Collabry. The name “Collabry” was chosen to better represent the journey of a business that’s grown from one employee to more than 50 diverse team members who serve Fortune 500 clients across the country.

Key highlights:

  • A woman-owned and led business, Blu Pagoda’s rebrand as Collabry reflects the company’s growth, culture and diversity, and its inherent focus on collaboration. 

  • The launch coincides with the 10th anniversary of the company — a key milestone for a small business and woman-owned organization.

  • The rebrand is the result of a collaboration between the teams at Blu Pagoda and Third Rail Creative, an advertising and design firm.

“We’re setting the course for future decades of positive impact for our clients, consultants and communities,” said Formaro. “‘Collabry’ says in one word what we stand for — collaborating effectively and doing business differently. This is, in part, a laboratory for trying new approaches to working.” 

“We brought the consultants along on the journey and found a dream partner with Third Rail Creative,” said Chief Brand Officer Jenny Cronin. “The entire process was one of intention and collaboration. The rebrand embodies the essence of our company: ‘We’re good together.’”

For more details, visit collabry.com.

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ABOUT COLLABRY

Offering empathetic expertise to companies seeking an extension of their teams, Collabry is a consulting and communications collective that helps clients deliver faster, more impactful results. As a diverse group of experienced professionals who define their success as their clients’ success, Collabry consultants believe in doing good and being good to one another. Collabry is a registered DBA of Blu Pagoda LLC. For more information, please contact Jenny Cronin at jenny.cronin@collabry.com.