Consultant Spotlight: Maggie Rush Vinciguerra, Senior Consultant

The five words Maggie Rush Vinciguerra’s kids forbid her to say (and what those five words say about Maggie):

“We could totally make that!”

When Maggie Rush Vinciguerra and her family spot crafty creations for sale in the world, those five words — an optimistic rallying cry from Mom  — are likely to elicit a few eyerolls from the kids.

“I’m a maker,” explains Maggie. “When I’m not working, I love to paint watercolors and make candles and other useful arty things. In fact, I’m a little fearless in my thinking of what I can do.”

So much so that her kids have playfully requested she keep such optimistic enthusiasm to herself.

Yet what makes Maggie somewhat annoying to her daughters makes her a valuable communicator and consultant to her clients. The creativity and curiosity she brings to her “arty things” help her develop unique and engaging communication strategies for financial services companies in both consumer and professional spheres. And being a creative thinker in all aspects of her life has helped her immensely in management consulting, which requires innovative approaches to intricate challenges.

Maggie also possesses an overall appreciation for what any “maker” does. “I love talking to my clients about the products and services they create and turning those conversations into material that their audiences can act on and truly digest,” she says.

Of course, anyone who’s known for saying “We could totally make that!” probably has a “we could totally do that” kind of attitude, too. Maggie’s clients appreciate her keen ability to maintain perspective in a way that helps everyone push through the more stressful stretches of any project.

Outside of work (and when she’s not creating beautiful things!), Maggie has been active in her local community foundation, serving as president for four years and as a board member for an additional three years. During this time, she helped the group initiate a long-overdue strategic planning process. While serving on the refugee resettlement committee for her local church, she helped resettle an Iraqi family into the local community. “We provided continued support for the family for a number of years and became wonderful friends in the process,” she says.

Maggie lives in Upstate New York, near Albany, a place she appreciates for the oft-repeated joke that the city’s “two hours from everywhere.”

“I love living here because I am near my parents and my in-laws; I can ski or hike in the Adirondacks and the Berkshires or jump a train to New York City and be there in 2.5 hours.” Maggie enjoys revisiting her former stomping grounds  — she lived in Brooklyn and worked in New York City for a number of years before moving upstate.